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Smith Publicity
Smith Publicity

Go Virtual to Expand Your Book Tour Reach


Author tours have always been an integral part of book publicity campaigns. Still, the shift to virtual tours became increasingly prevalent during the coronavirus pandemic and has continued in its aftermath. The advantages of virtual appearances have evolved beyond saving time and money to encompass the ability to reach a broader audience and engage with potential readers worldwide. This shift has also led to a more inclusive approach, particularly for books with target readers in multiple countries, as virtual tours effortlessly bridge geographical distances and provide opportunities for global readers to connect with authors and learn about their work. 


When preparing for virtual tour appearances, it's essential to have the right key messages ready for conversations and interview appearances, just as you would for in-person events. Additionally, preparing a brief presentation is beneficial if you are asked to speak before engaging in a question-and-answer session. Tailoring your approach to accommodate different target audiences for your book based on the occasion can further enhance the effectiveness of virtual tour engagements. Despite the convenience of conducting virtual tour appearances from the comfort of your home or office, it's crucial to approach them with the same level of professionalism as in-person events. 


It includes dressing appropriately, ensuring a solid internet connection, and maintaining a clear and engaging speaking style. While being warm and approachable is important, it's equally essential to strike a balance and maintain a professional demeanor reflective of your expertise as an author. In addition to organized virtual tour appearances, going live on social media presents an opportunity to engage with audiences in real-time and expand your reach. Properly promoting live sessions in advance and potentially aligning them with a relevant group or event can significantly enhance their impact. 


Virtual tours minimize disruptions to your regular work and life and offer access to a growing audience. Starting with smaller events and gradually expanding to more significant engagements can help you establish a practical format that resonates with your target readers and allows you to grow your social media following over time. Given the bookselling marketplaces' competition today, you need to reach as many target readers as possible with the news of your book's publication. Being proactive when promoting your book is an excellent way to give it every advantage for success and make it profitable.

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